Dictionary

a

agile

Agile is a methodology that was originally used for software development but is now also used in design and other fields, where you need to complete large tasks with plenty of unknowns. As you’ll see it’s very close to design thinking and both approaches overlap quite a bit. More about design methodologies -> 

abductive thinking

It observes, learns and then offers its best guess – the most likely explanation(s) – also known as hypotheses.

b

business design

Business design strives to transform a value proposition into real and sustainable business value. It’s goal is to ensure that everyone benefits from the solution in question – customers, the business and stakeholders alike.

Learn more about Business design here. ->

business model prototype

The aim of a business design process is to create a business model prototype based on important assumptions, then test it and iterate it until you are confident that you have a solid basis for a sustainable business.

c

customer research

Every project team should start by talking to customers and important stakeholders. Gain as many insights as possible and stay open-minded, as you don’t want to be thinking about constraints just yet.

d

design strategy

When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!

design
sprint

When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!

design
methodol-

ogies

Design methodologies are customer-centric.

design
audit

A design audit, a detailed screen by screen analysis will reveal critical UX flaws and design inconsistencies that cost you a lot of money.

e

exploratory research

Exploratory research usually starts with a general idea or problem that’s not clearly defined. You use exploratory research as a tool to gain background information, define the terms of the research problem, identify issues that could be the focus of future research, establish research priorities, and clearly formulate problems that your business will strive to solve.

Exploratory research is flexible and can address research questions of all types (what, why, how),

It’s a great tool for generating new, research-based ideas, or identifying what the problem is when something doesn’t work and you’re not sure why.

Learn more about Exploratory research here. ->

f

focus
groups

Focus groups are moderated discussions with around 5 to 10 participants, the intention of which is to gain insight into the individuals’ attitudes, ideas and desires.

Learn more about Exploratory research here. ->

p

product design

The essence of product design is creating products that improve the user’s quality of life.

In order to do this, product design should identify a market opportunity and a real user problem, then clearly define that problem, develop a solution and test it with users.

Learn more about Research methods here. ->

s

survey

Surveys are generally conducted online, which means that it’s possible to gather a lot of data in a very short time for a very low price. Surveys are usually anonymous, so users are often more honest in their responses.

Learn more about Research methods here. ->