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Dictionary
a
agile
Agile is a methodology that was originally used for software development but is now also used in design and other fields, where you need to complete large tasks with plenty of unknowns. As you’ll see it’s very close to design thinking and both approaches overlap quite a bit. More about design methodologies ->
abductive thinking
It observes, learns and then offers its best guess – the most likely explanation(s) – also known as hypotheses.
b
balance sheet
A balance sheet is a statement of net worth. You need to include your assets, liabilities, and equity.
business design
Business design strives to transform a value proposition into real and sustainable business value. It’s goal is to ensure that everyone benefits from the solution in question – customers, the business and stakeholders alike.
business model prototype
The aim of a business design process is to create a business model prototype based on important assumptions, then test it and iterate it until you are confident that you have a solid basis for a sustainable business.
c
customer research
Every project team should start by talking to customers and important stakeholders. Gain as many insights as possible and stay open-minded, as you don’t want to be thinking about constraints just yet.
customer persona
Customer persona is a document where you identify your ideal customer persona.
Learn more >
Competitive analysis
Competitive analysis is a process where you analyze your (closest) competitors.
d
design system
It is a collection of reusable components, guided by clear standards, that can be assembled to build any number of applications.
design strategy
When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!
design
sprint
When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!
design
methodol-
ogies
Design methodologies are customer-centric.
design
audit
A design audit, a detailed screen by screen analysis will reveal critical UX flaws and design inconsistencies that cost you a lot of money.
e
exploratory research
Exploratory research usually starts with a general idea or problem that’s not clearly defined. You use exploratory research as a tool to gain background information, define the terms of the research problem, identify issues that could be the focus of future research, establish research priorities, and clearly formulate problems that your business will strive to solve.
Exploratory research is flexible and can address research questions of all types (what, why, how),
It’s a great tool for generating new, research-based ideas, or identifying what the problem is when something doesn’t work and you’re not sure why.
empathy map
An empathy map is a list of information about your target customer’s age, details, work, motivation, education, interests, and insights about their behavior.
i
income statement
An Income statement is a statement where you calculate your NET profit for a particular period.
Learn more >
design
sprint
When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!
design
methodol-
ogies
Design methodologies are customer-centric.
design
audit
A design audit, a detailed screen by screen analysis will reveal critical UX flaws and design inconsistencies that cost you a lot of money.
f
focus
groups
Focus groups are moderated discussions with around 5 to 10 participants, the intention of which is to gain insight into the individuals’ attitudes, ideas and desires.
m
marketing plan
A marketing plan is a document, where you gather information about your segment, position and target audience. The better you segment your audience, the better you will write your content, personalize communication and design.
u
User Research Findings
The user research findings document is a short and concise list of user research testing observations, merged with your comments. It is best if you can shorten it to a 2-page summary.
p
product design
The essence of product design is creating products that improve the user’s quality of life.
In order to do this, product design should identify a market opportunity and a real user problem, then clearly define that problem, develop a solution and test it with users.
Product-market fit
Product-market fit means being in a good market with a product that can satisfy that market.
Pricing models
Pricing models are an important aspect of your business. Pricing your product might be a trickiest part of the business. If you price your product too low, you can be seen as a fraud. If you are too pricey, people won’t buy it.
s
survey
Surveys are generally conducted online, which means that it’s possible to gather a lot of data in a very short time for a very low price. Surveys are usually anonymous, so users are often more honest in their responses.
Statement of Cash Flows
A statement of cash flows is a financial statement that gives an overview of all cash inflows and outflows, from operations, investing and financing activities.
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