WHAT IS IT?

The Design strategy is the bridge connecting business strategy, strategic planning, design thinking, and design principles. Design strategy takes into consideration the business model, market situation, industry, user needs.

The core of the strategy is always the same → you need to identify one or two critical issues and create a plan for how to face the situation.

HOW TO USE IT?

Strategic design adds value to any business. By having a clear design strategy, you’ll have a much better idea of the value you want to create and for whom. You’ll also have an understanding of the risk that you’re willing to live with, and what you’re not.

If you want to learn more about design strategy, read my ultimate introduction to it or dig even deeper and get my free Design strategy ebook.