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Design is everywhere and it connects everything.

Design is an answer to a strategic question. It’s about problem solving and innovation. It’s not just aesthetics.

Good design is aligning users’ needs, your business goals and brand attributes. Without it, your project becomes a nightmare.

Design Strategy Guide - design in the center

Whether you’re a designer, a strategist, a project or product manager or even a founder, understanding design will help you improve your business.

5 ways in which design impacts every business

  1. Creates an amazing overall customer experience
    Your business success hinges on the quality of the overall customer experience and therefore design.
  2. Solves user’s problems
    Good design shows users that you understand them and care enough to solve their problems. People ignore design that ignores people.
  3. Streamlines your processes
    Good design strategy and system show your team that you understand them enough to streamline their processes and make their work more efficient.
  4. Reduces overhead
    Efficient design strategy reduces overhead and time to market without compromising product quality.
  5. Good design adds value faster than it adds cost.
    If you think good design is expensive, you should look at the cost of bad design.