WHAT IS IT?

VRIO framework stands for a process which helps you decide whether your product has a chance to succeed in the market.

V: Valuable
R: Rare
C: Costly to Imitate
O: Organized

HOW TO USE IT?

Use VRIO Framework in a way to answer the question if your product, service or company is: Valuable, Rare, Costly to Imitate and Organized?