Prioritization of tests

WHAT IS IT?

Prioritization is choosing which feature is the most important when designing a product. That’s where priority grading systems can help us out e.g. TRIS, PIE and the ICE score.

HOW TO USE IT?

TRIS factors

Answer the following questions:

• Time: How much time do you need from start to finish?
• Resources: How much resources will you need to execute this test (cost, people, tools).
• Impact: What’s the revenue potential? How much impact will you see in the bottom line?
• Scale: What will you learn from this test? Will the results help you optimize other parts of the funnel too? Will you be able to apply your learnings from these tests to other parts of your customer journey?

PIE framework:

Answer the following questions:

• Potential: How much improvement can be made?
• Importance: How much impact can these improvements have on our primary business goal?
• Ease: How easy would it be to actually make these improvements?

The ICE Score ICE stands for:

• Impact: If this idea works, will it have a big impact?
• Confidence: How confident are you that this idea will work?
• Ease: Is this idea something that will be easy to test, or will it take weeks of product development to figure out?

Take each idea and formalize them into an experiment document, together with hypotheses and the data you will need.

Give every idea an “ICE” score from 1 to 10. Rank each of your ideas. You will get a different view on the list of your ideas and which tests are worth running further. Look for tests that are easy to run and will have a high impact.